The Funky Fox
Events branding lives or dies on the character. The Funky Fox needed personality that read from a stage backdrop and on a phone-lock notification.
What we started with.
- 01
A character mark with enough attitude to headline a stage banner.
- 02
A script wordmark that felt hand-drawn but held up in vector at any size.
- 03
A palette that photographed well under coloured stage lighting.
How we worked it out.
- 01
Character drawn with a heavy single-weight line so it survives embroidery, screen print and small-scale digital.
- 02
Custom script drawn from scratch so no other event brand shares the letterforms.
- 03
Palette anchored in a warm rust and deep ink — reads through purple, pink and blue stage light without going muddy.
What shipped.
- 01
A brand people photograph in front of — the character has become the crowd's shorthand for the event.
- Character mark + expression variants
- Custom script wordmark
- Brand palette + type spec
- Merch-ready single-colour files
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