Social Media Content Pack
The problem was never content — the client had plenty. It was that every post looked like a different brand. We built a system, not a set of posts.
What we started with.
- 01
Templates the in-house team could run without a designer on call.
- 02
A grid that reads as a considered feed at scroll speed, not just tile-by-tile.
- 03
Story-format layouts that shared the same DNA as the grid without feeling like leftovers.
How we worked it out.
- 01
Locked a three-track content grid — announcement, editorial, product — with a distinct layout language for each.
- 02
Type system pared back to two cuts with strict size rules so anyone with the file could stay in-brand without eye-balling it.
- 03
Colour rules built around a small accent palette held back for calls-to-action only, not decoration.
What shipped.
- 01
A feed that finally looks like one voice.
- 02
Post production time dropped because the operator no longer has to make a layout — only choose one.
- Nine-tile grid template system
- Story-format templates
- Type & colour rules
- Handover document for in-house team
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