Promotional Poster Series
Three posters, one campaign, one week of window space. The posters had to work as a set from across the road and as individual pieces up close.
What we started with.
- 01
A promotional run supporting a limited-time offer with a strict print budget.
- 02
The posters would appear beside each other in-window and on their own on printed flyers.
- 03
The type had to carry the whole campaign — no photography, no illustrations.
How we worked it out.
- 01
Built a shared type system — one cut, three weights, three tightly scored layouts — so the family reads instantly.
- 02
Colour differentiated each poster while keeping the same paper stock and print method for cost control.
- 03
Print sizing chosen to nest inside standard A-series so trimming was one cut, not four.
What shipped.
- 01
A campaign that reads as a series from ten metres away and as three distinct offers up close.
- 02
The template was reused twice more in the same year with only copy and colour swapped.
- Three poster designs
- Matching flyer artwork
- Print spec & supplier brief
- Reusable template file
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