Capability Statement
A capability statement is often the first document that lands in a procurement inbox. This one needed to feel like a magazine, not a Word template.
What we started with.
- 01
Replace an existing template-driven document that was undermining otherwise strong tender submissions.
- 02
Establish a hierarchy that let a busy reader scan in ninety seconds or read cover-to-cover.
- 03
Print-ready artwork that would hold up on a digital press without babysitting.
How we worked it out.
- 01
Built the layout on a strict twelve-column grid with a coloured sidebar for pull-facts and captions.
- 02
Chapter numbering and a running foot were added so the reader always knows where they are in the document.
- 03
Typography paired a condensed display cut for section openers with an economical serif for body — dense pages without feeling heavy.
What shipped.
- 01
A document the client is comfortable leaving on a boardroom table.
- 02
Section masters were saved out as reusable templates for future capability updates without a redesign.
- Cover, contents & section openers
- Full body layout system
- Print-ready PDF/X artwork
- Reusable InDesign master pages
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