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Alter Ego Media
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§ Case study · Print

Business Card Suite

The brief was 'a business card that doesn't get thrown out'. We treated the card as an object first and a piece of print second.

Stacked and fanned premium business cards with painted edges and foil-stamped monogram
01 · The brief

What we started with.

  • 01

    The card had to communicate seniority without sliding into try-hard.

  • 02

    The recipient list included finance, hospitality and creative — the card needed to read the room in all three.

  • 03

    Client wanted a version they could hand out and a version they could send as a small gift.

02 · The approach

How we worked it out.

  • 01

    Specified a 600gsm duplex stock in bone and ink with an edge paint in the brand's accent colour.

  • 02

    Kept the front near-empty — just the monogram foil-stamped — so the object does the introduction before the name.

  • 03

    The back holds contact information set in a single line of monospaced type — the whole card reads like a caption to itself.

03 · The outcome

What shipped.

  • 01

    Cards that clients photograph and post to their own feeds — free distribution the client didn't have to prompt.

  • 02

    A print spec tight enough that reprints from any local supplier match the original run without a proof round.

Deliverables
  • Front & back artwork
  • Foil, edge paint & stock spec
  • Print supplier brief
  • Alt versions for name changes
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