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Alter Ego Media
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10 July 2026 · 5 min read

The Local SEO Checklist for Sunshine Coast Businesses

The 12 things every Sunshine Coast business should do to rank on Google — from Google Business Profile to suburb pages to reviews.

You don't need to hire an SEO agency for the basics. If you're a Sunshine Coast business and you knock these off yourself, you'll already be ahead of most of your local competition.

The 12-point local SEO checklist

  • Claim and fully complete your Google Business Profile (GBP)
  • Pick the most specific primary category available (not 'business')
  • Add real photos of your premises, team, work and products — weekly
  • Ask every happy customer for a Google review; reply to all of them
  • List services individually inside GBP with descriptions
  • Make sure your business name, address and phone match everywhere — website, Facebook, directories
  • Add your business to Sunshine Coast Business Council, Chamber of Commerce and top 5 industry directories
  • Create one page per service on your website, with 'Sunshine Coast' in the H1, title tag and URL
  • Add suburb pages for the 3-5 towns you service most (Maroochydore, Mooloolaba, Noosa, etc.)
  • Add LocalBusiness schema markup to your website (a developer can do this in 20 minutes)
  • Register with Google Search Console and submit your sitemap.xml
  • Publish one useful article a month answering a question your customers actually ask

What order to do them in

If you can only do three things this month: (1) fully complete your GBP, (2) ask five happy customers for reviews and (3) create one Sunshine Coast-optimised service page on your website. That alone will move the needle in most local industries.

Need a hand with the website side? Our SEO Sunshine Coast service covers the technical, on-page and local SEO bits in one fixed-scope project.

Need a hand?

We build Sunshine Coast websites that follow this advice.